Demystifying OTT: How to break into the Connected TV space

In this session we will unpack some of the key challenges facing those trying to build or scale a streaming product. Our speakers will seek to demystify some of the most commonly asked questions such as:

• What are the barriers and costs to entry for entering connected TV?
• What is the process for building and scaling a streaming product?

• How can data and technology help you win and keep audience attention?
• How do we deliver a differentiated product in a saturated market?

About

Together Skylark and FX Digital offer a turnkey streaming platform solution that curates content and provides a compelling user experience. This new partnership delivers a quick to launch solution that drastically reduces technical complexity and significantly lowers the barrier of entry to anyone looking to put a streaming product into market across web, mobile and Connected TV.